Corporate Public Relations ***NEW***

(10 Days)

SUITABLE FOR:

PR Executives, Press Officers, Agency Accounts Managers and those responsible for press related issues.

SUMMARY:

The topics covered include:

• Build and sustain your reputation – PR and its role in business and marketing
• What is PR? What are the benefits?
• What are the drawbacks?
• PR in practice – plan and develop interesting PR campaigns
• Set your objectives
• Define your target audience and deliver key messages
• Select the right mediums and tools
• Schedule and evaluate PR campaigns
• Media relations – handle the media effectively
• Understand and work with the media
• Learn how to sell your stories: pinpoint the ‘who’, ‘where’ and ‘what’
• Effective presentation skills
• Arrange interviews efficiently and brief your spokespeople properly
• Deal with ‘bad’ press decisively and minimise negative exposure
• Less is more: structure and write effective press releases
• Manage long term campaigns – maintain interest after the launch
• Internal communications
• Sponsorship
• Corporate PR and lobbying
• Crises management
• Best practices
• Case studies

OBJECTIVES: