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STRATEGIC MARKETING FOR THE TECHNICAL EXECUTIVE
(5 Days)
 SUITABLE FOR:
Marketing Managers, Sales Managers, Account Executives, Merchandisers, Customer Service Managers and those responsible for Advertising, Campaigns and key sales activities.
SUMMARY:
The topics covered include:
- Marketing in the Business Environment
- Product/Market Strategy
- Understanding Customer Needs
- Customer Care
- Marketing Strategy and Planning
- Innovation and New Product/Service Development
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OBJECTIVES:
By the end of the course, delegates will have:
1. A thorough understanding of the concept and process of marketing and its importance to the achievement of organisation objectives
2. An appreciation of the significance and effect of their own functional operation on marketing success
3. Confidence to play a constructive part, both internally and externally, in the improvement of marketing performance
4. Familiarity with a variety of marketing techniques which will enable them to become more effective in fulfilling their management responsibilities
5. The ability to communicate effectively on marketing aspects with all other functions and management levels.
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FEE: £1,750
Excluding accommodation and meals
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DATES: |
| Dubai |
March 25 – 29, 2012 |
| Dubai |
October 14 – 18, 2012 |
COURSE PRESENTER
TO BE ADVISED
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