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Corporate Public Relations

(5 Days)

LOCATIONS DAYS DATES FEE REGISTER
Dubai, UAE 5 April 05 - 09, 2020 £2300.00 Register
Dubai, UAE 5 September 06 - 10, 2020 £2300.00 Register

Fee excluding accommodation and meals

WHO SHOULD ATTEND?

Managing Directors, General Managers, Director Generals, Directors, Senior Managers, Company Secretaries, Managers, Marketing & PR Managers, Officials and Public Spokespeople

OBJECTIVES:

By the end of the workshop, delegates will have:-
  • Good understanding of changes that are taking place in PR
  • Measured the impact of PR initiatives and eventually the bottom line of the business
  • Aligned agencies and other parts of the organisation to support implementation
  • Utilised a multi – channel approach to public relations which takes into account the influence of “non – journalistic” sources
  • Build the reputation of their organisation through a high profile PR strategy
  • Minimised the impact of bad press and crisis on their business
  • Multiplied the scope of their marketing budget: use targeted stories to get valuable column inches for free
  • Developed the range of techniques to add quality, improve image and branding of their organisation

PROGRAMME DETAILS

Public Relations Basics
  • What is PR?
  • How does it work?
  • Identifying audiences on messages
  • Press releases, styles, format & structure
  • Putting Press kit together, contents, uses and inputs
Crisis & Issues Communcations
  • Understanding crises on the media agenda
  • Crisis planning
  • Preparing spokespersons
  • Working with the media during a crisis
  • Internal communication during a crisis
  • Legal, health and safety issues
  • Recovering from a crisis
PR Systematic Leadership: Change
  • Change & leadership
  • Leadership best practices
  • Extraordinary leadership in an era of dynamic change
  • Emotional leadership
E - Commerce
  • The e - commerce model
  • The relevance of e- commerce to PR
  • E - commerce and globalization
  • Case studies
PR and Marketing
  • Customer value importance
  • Creating value by service excellence
  • Relationship marketing
  • Customer relationship management
  • Case studies
Media Relations
  • The needs on practices of the media
  • What makes news for different media
  • Developing effective news angles
  • How to pitch a story to a journalist
  • Practical tools and tactics to generate publicity
Public Relations Strategy & Planning
  • What is strategy and how does it work
  • The strategy planning process
  • Defining messages and target audiences
  • Selecting the most effective PR tactics
  • Monitoring and evaluating PR programme
PR Protocol and Etiquette
  • Officers protocol for events
  • Managing VIPs
  • Business etiquette
  • Professional interaction
  • Avoiding cultural classes and conversational
  • Handling the media sensitively
Marketing & Competitive PR
  • Competitive strategy
  • Creating competitive strategy
  • Marketing PR
Presentation & Communication Skills
  • Writing for PR, developing clear memorable, effective copy
  • Preparing, planning and practice
  • Analyzing and adapting message for audiences
  • Powerpoint and presentation
  • Handling nerves
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2020 Training Catalogue

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