Strategic Planning & Implementation

SUITABLE FOR:

Senior Managers, Managers and Superintendents that are involved in strategic planning and implementation.

OBJECTIVES:

By the end of the course, delegates will :

• Acquire a framework for analysis and implementation.
• Learn successful techniques for long-range organisational planning.
• Enhance their knowledge of the functional areas involved in the planning process.
• Develop concepts useful for strategic management and develop skills necessary for their application within their organisation.
• Strengthen their organisation's strategic objectives.
• Explore emerging issues facing corporations in today's global competitive environment.

SUMMARY:

Many organisations are going through critical, strategic process of re-evaluating their portfolio of businesses. This programme provides an essential, strategic overview of all the issues involved.

The topics covered include:

Competitive Strategy

• Industry structure analysis
• Competitive forces
• Value chain management
• Sources of competitive advantage
• E-commerce

Customer Satisfaction

• Importance of customer satisfaction
• Customer loyalty and retention
• Market segmentation
• Improving customer satisfaction
• Elements of marketing mix

Competitive Advantage

• Intangible resources
• Core competencies
• System of activities
• Sustainable advantage
• Knowledge management

Strategic Planning and Related Processes

• Characteristics of an effective planning process
• Pitfalls in strategic planning
• Portfolio of related processes
• Balanced scorecard

Implementing Strategy

• High performance organisations
• Reward system
• Strategic orientation
• Learning and dissent
• Risk appetite
• Organisational structures
• Horizontal integration
• Strategic change management
• Leadership

Strategies for Growth

• Value creation
• Economic value added
• Direction for growth
• Modes of growth
• Concepts of relatedness & synergy
• Global competition