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Strategic Planning & Implementation

(5 Days)

LOCATIONS DAYS DATES FEE REGISTER
Dubai, UAE 5 October 21 - 25, 2019 £1950.00 Register
Kuala Lumpur, Malaysia 5 February 24 - 28, 2020 £2100.00 Register
Dubai, UAE 5 June 14 - 18, 2020 £2205.00 Register
Kuala Lumpur, Malaysia 5 October 11 - 15, 2020 £2100.00 Register

Fee excluding accommodation and meals

SUITABLE FOR:

Senior Managers, Managers and Superintendents that are involved in strategic planning and implementation.

OBJECTIVES:

By the end of the course, delegates will :
  • Acquire a framework for analysis and implementation.
  • Learn successful techniques for long-range organisational planning.
  • Enhance their knowledge of the functional areas involved in the planning process.
  • Develop concepts useful for strategic management and develop skills necessary for their application within their organisation.
  • Strengthen their organisation's strategic objectives.
  • Explore emerging issues facing corporations in today's global competitive environment.

SUMMARY:

Many organisations are going through critical, strategic process of re-evaluating their portfolio of businesses. This programme provides an essential, strategic overview of all the issues involved. The topics covered include: Competitive Strategy
  • Industry structure analysis
  • Competitive forces
  • Value chain management
  • Sources of competitive advantage
  • E-commerce
Customer Satisfaction
  • Importance of customer satisfaction
  • Customer loyalty and retention
  • Market segmentation
  • Improving customer satisfaction
  • Elements of marketing mix
Competitive Advantage
  • Intangible resources
  • Core competencies
  • System of activities
  • Sustainable advantage
  • Knowledge management
Strategic Planning and Related Processes
  • Characteristics of an effective planning process
  • Pitfalls in strategic planning
  • Portfolio of related processes
  • Balanced scorecard
Implementing Strategy
  • High performance organisations
  • Reward system
  • Strategic orientation
  • Learning and dissent
  • Risk appetite
  • Organisational structures
  • Horizontal integration
  • Strategic change management
  • Leadership
Strategies for Growth
  • Value creation
  • Economic value added
  • Direction for growth
  • Modes of growth
  • Concepts of relatedness & synergy
  • Global competition
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2020 Training Catalogue

MTCTCL
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