Strategic Thinking & Business Planning

OBJECTIVES

• Appreciate what ‘strategy’ means
• Acquire a framework for analysis and implementation.
• Learn successful techniques for long-range organisational planning.
• Enhance their knowledge of the functional areas involved in the planning
• process.
• Develop concepts useful for strategic management and develop skills necessary for their application within their organisation.
• Strengthen their organisation's strategic objectives.
• Explore emerging issues facing corporations in today's global competitive environment

PROGRAMME DETAILS

• Introduction to strategic thinking & business planning
• Strategy - definition and terms
• Competitive Strategy
• Industry structure analysis
• Competitive forces
• Value chain management
• Sources of competitive advantage
• E-commerce

• Competitive Advantage
• Intangible resources
• Core competencies
• System of activities
• Sustainable advantage
• Knowledge management

• Strategic Planning and Related Processes
• Characteristics of an effective planning process
• Pitfalls in strategic planning
• Portfolio of related processes
• Balanced scorecard

• Implementing Strategy
• High performance organisations
• Reward system
• Strategic orientation
• Learning and dissent
• Risk appetite
• Organisational structures
• Horizontal integration
• Strategic change management
• Leadership

• Strategies for Growth
• Value creation
• Economic value added
• Direction for growth
• Modes of growth
• Concepts of relatedness & synergy
• Global competition